Hi, I’m Ruxandra. Nice to meet you.
I am an energetic full stack software developer, with extensive knowledge of digital marketing and e-commerce technologies, solid analytical skills, and an insatiable appetite and capacity for learning.
Smart UX and clean front-end development make me smile, while finding elegant and efficient back-end solutions highly excites me.
Facts, you ask? Here are some current achievements. You want results, I deliver.
Professional Experience
Growth is what keeps me going. I am eager to engage my fast learning skills to understand new industries, and master additional tools that can help measure digital marketing efforts and spot growth opportunities.
November 2015 to present
Part of an Agile Scrum team building and maintaining Telus My Account (self-serve account management for Telus Customers).
Projects I contributed or currently contribute to to include: two-factor account linking, registration, usage management, A/B tests implementations.
Confident in using a variety of tools to support team communication and development, such as Jira, Apiary, Git, Adobe Target, Adobe Analytics, Domo BI.
Accomplishments:
- Revamped assisted registration flow
- Strengthened account management security
- Refactored code & optimized performance
- Improved unit test code coverage
- API testing and integration
February 2016 to present
PPart-time mentoring students going through the coding bootcamp. My responsibilities as Alumni Mentor include: explaining basic programming concepts, debugging code and teaching students how to read and interpret errors/stacktraces, assisting them in exploring and integrating into their projects various libraries and/or frameworks, offering code reviews, offering moral support, etc.
Accomplishments:
- Over 35 hours of mentoring to date
- Over 30 students assisted to date
June 2014 to August 2015
Worked jointly with IT and Merchandising to constantly improve the quality and performance of the landing pages, and to increase conversion rates. Initiated and implemented an AdWords script to facilitate keyword expansion. Managed and optimized company’s display remarketing campaigns.
Coordinated the implementation of Universal Analytics and Enhanced Ecommerce through Google Tag Manager, by thoroughly planning out necessary data layer structure across all page types. Daily use of: DoubleClick Search, Google AdWords, Bing Ads, Microsoft Excel, IBM Cognos, Google Analytics, Google Tag Manager, Facebook Ads.
Accomplishments:
- Increased revenue by 35% (while maintaining margin)
- Increased click-through rate by 10%
- Increased conversion rate by 8%
- Developed keyword expansion script
- Undertook thorough ad performance analysis
- Initiated & planned complex analytics tracking
May 2014 to July 2014
Accomplishments:
- Enhanced website aesthetics and usability
- Improved website functionality & SEO ranking
- Increased conversion rate by 8%
- Generated 30% increase in website leads
January 2013 to present
Led the 2013 Daffodil Street Team Campaign in Vancouver: assisted with planning, volunteer recruitment & training, revenue collection. Created a volunteer handbook to lay out directions for the 2014 team. Became the go-to person for support and advice. Joined in 2015 as Street Team Captain.
Accomplishments:
- 75% year-over-year increase in media hits
- Increased social media engagement
- Engaged 100+ volunteers
- Raised over $18.000 for cancer victims
- Exceeded target by over 40%
June 2011 to May 2012
Accomplishments:
- Increased website traffic by 30%
- Increased email subscribers by 15%
- Consolidated social media presence
October 2010 to December 2012
Accomplishments:
- Built a strong brand with a limited budget
- Attracted 500-800 participants/event
- Gathered up to 90 speakers & 100 partners/event
August 2010 to June 2011
Worked with Fastbooking.com on optimizing website reservations engine and on setting up a tool for quick rate and inventory updates. Supported IT in website maintenance and upgrades. Provided guidance to the Marketing team in online communication activities (social media and content management).
Took the lead on the development and execution of a new corporate website.
- Optimized user experience on new website
- Optimized hotels’ presence on travel portals
- Increased travel portals revenue by 30%
- Increased website reservations revenue by 50%
- Implemented first social media strategy
June 2014 to August 2015
Worked jointly with IT and Merchandising to constantly improve the quality and performance of the landing pages, and to increase conversion rates. Initiated and implemented an AdWords script to facilitate keyword expansion. Managed and optimized company’s display remarketing campaigns.
Coordinated the implementation of Universal Analytics and Enhanced Ecommerce through Google Tag Manager, by thoroughly planning out necessary data layer structure across all page types. Daily use of: DoubleClick Search, Google AdWords, Bing Ads, Microsoft Excel, IBM Cognos, Google Analytics, Google Tag Manager, Facebook Ads.
Accomplishments:
- Increased revenue by 35% (while maintaining margin)
- Increased click-through rate by 10%
- Increased conversion rate by 8%
- Developed keyword expansion script
- Undertook thorough ad performance analysis
- Initiated & planned complex analytics tracking
- Academic
Master’s Degree – Organizational Management, Faculty of Economics and Business Administration, “Alexandru Ioan Cuza” University, Romania. Ranked 3 out of 41 graduates.
Bachelor’s Degree – Major in Management, Faculty of Economics and Business Administration, “Alexandru Ioan Cuza” University, Iasi, Romania. Ranked 2 out of 140 graduates.
- Non-academic
September – November 2015 – Web Development Full-Time Immersive Bootcamp, Lighthouse Labs
2015 – 2016 – HTML, CSS, Javascript, jQuery, Ruby, Rails, AngularJS, NodeJs, ReactJS, SQL, MongoDB, Chrome Developer Tools, etc. A variety of web development courses taken on: CodeCademy, CodeSchool, TutsPlus, Udemy, General Assembly, FreeCodeCamp.com.
February-March 2016 – Introduction to Meteor.js Development & Web Application Development with JavaScript & MongoDB, University of London & Goldsmiths (Coursera)
November 2012 – Model Thinking, University of Michigan (Coursera)
November 2012 – Operations Management, Wharton University of Pennsylvania (Coursera)
September 2012 – Statistics One, Princeton University (Coursera)
January – March 2012 – Business Mentoring Program, Romania: Entrepreneurial Marketing and Global Sales Strategies. Trainers: Kenneth Morse & Bill Aulet, Managing Directors, MIT Entrepreneurship Center
Web Development Bootcamp Graduate & Certified Marketing Professional
“The greatest enemy of knowledge is not ignorance, it is the illusion of knowledge.”
― Stephen Hawking
Marketing Technologist = A master alchemist who creates magic at the intersection of Marketing and Technology.
“A Marketing Technologist possesses unique skills which helps them understand (and separate) the silos of Marketing and Technology, and then blends them together in just the right proportions to create the Holy Grail of highly effective marketing campaigns segmented by customer types.” – Michael Haupt
Design & Develop
Single page app allowing an enhanced virtual walk around Vancouver using the Leap Motion Controller. Built with Node.js, Hapi.js, Socket.io, jQuery, Google Maps API, Translink API, Twitter API, Instagram API, Google Places API, Leap Motion JS API, Hyperlapse JS. Winner of People’s Choice Award at Lighthouse Labs’ Demo Day.
Roxana Albusel Photography – 2014
Photography WordPress based wedding photography portfolio website.
Ruxandra Fediuc Website – 2011-2015
Wordpress based interactive resume website & blog.
Marketeers – October 2015
Crowd-sourced marketing skills assessment platform, built as Lighthouse Labs mid-term project with: Ruby, Sinatra, HTML, Bootstrap, jQuery.
Rotten Mangoes – October 2015
Basic movie information database (Rotten Tomatoes clone), built during the Lighthouse Labs bootcamp using: Ruby on Rails, HTML, Bootstrap, jQuery.
Acquire More Leads
Increase Conversions
Retain & Grow
Measure & Optimize
LinkedIn: 29 people have recommended Ruxandra.
29 people can’t all be wrong. Here’s what some of my colleagues, mentors, and collaborators are saying about me.
Feel free to visit my LinkedIn profile for more.
“Creative, energetic and passionate”
“Ruxandra was a great addition to our team. Creative, energetic and passionate, her efforts really help us reach and exceed our fundraising goal. Her ability to motivate volunteers was inspiring, and her organizational skills were impeccable. Working with Ruxandra was a true pleasure and I would highly recommend her for your team.”
– Chad Embree, Best Buy Canada
In each and every case when I have worked with Ruxandra, she has impressed me with the depth and breadth of skill that she has demonstrated. I have found her to be uniquely determined to deliver a high quality of product, and keenly insightful in finding ways to eliminate technical debt and improve her personal and professional performance.I would recommend Ruxandra for any team, as her knowledge, skills and experience make her a tremendous contributor and a powerful asset.
Don Burks, Lighthouse LabsI’d like to preface this recommendation with stating that I never write these, I’m a hard sell, but I was so impressed by Ruxandra’s ability that I felt it was due.In just over a year she had shown to be one of the best agents I had ever worked with. Her ability to not just cope with, but excel at every project she was given, to tirelessly educate herself as her fields evolve, and to operate without supervision, picking up and mastering everything she touched, made her a vital coworker almost immediately, and one that I tried very hard to keep.
I believe she’s a tremendously valuable asset, and genuinely gifted person, that’s going to impress whomever she decides to partner herself with.
Aaron Carlson, Cymax StoresRuxandra joined our marketing team with the promise of data driven results and she delivered. She is a fast learner with a strong marketing background who is eager to tackle complex problems. She has a deep interest in analytics and is able to apply what she learns quickly and efficiently.Extremely kind and resourceful, Ruxandra loves to share her knowledge along with any findings she comes across that may improve our daily processes. Highly enthusiastic, curious, and hardworking, she is a pleasure to work with. Ruxandra would be an asset to any team.
Alicia Fu, Cymax Stores[Ruxandra] went above and beyond in every single task, always on time and with the highest quality. Thanks to Ruxandra’s skills and work ethic, she left our organization with some excellent results and fantastic recommendations.The invaluable contributions she made during her internship helped support the Society’s mission to eradicate cancer and enhance the quality of life of people living with cancer. It was a true pleasure having Ruxandra on my team and I wouldn’t hesitate to recommend her for a permanent position if the opportunity arose.
Gina Ungaro, Canadian Cancer Society BCRuxandra is a very proactive and engaging worker. She continually goes above and beyond her duties in a diligent and professional manner. She has an amazing way with people, while maintaining a professional manner.I would highly recommend Ruxandra for any role with technology, administrative and working with people.
Kate McKenna, Lululemon AthleticaWorking with Ruxandra on my new website was an incredibly rewarding experience. I have never worked with anyone more dedicated to the job and also equally excited about the project.She helped me with everything I needed to be set up and ready to go and when glitches came up, she stubbornly worked away until she fixed them. She was incredibly patient with me when I had questions and went above and beyond by also teaching me about Google Analytics, Mail Chimp, HootSuite and various other platforms that benefited my business…
I couldn’t say enough good things about Ruxandra’s knowledge, dedication and passion to the project.
Roxana Albusel, Roxana Albusel PhotographyRuxandra has an amazing passion for getting involved in good causes, and an insatiable curiosity that makes her be the type of professional every organization should be hunting for. I had the pleasure to meet her during the 2013 Daffodil Campaign of the Canadian Cancer Society, and her inspirational pitch made me write a series of articles for increasing cancer awareness in Greater Vancouver.
She was always helpful and eager to provide the information and get the photographs required for the articles, as well as to coordinate the interviews needed. At the same time, she demonstrated her professionalism and deep knowledge on marketing and public relations. I would not hesitate to recommend Ruxandra for future endeavours.
Lilian Soledad Perez, Journalist | Digital Communications + MarketingRuxandra is a great professional. She puts a nice personal touch to her work.I had the opportunity to work with her at 3 major business events, and was always nicely surprised with her dedication.
I highly recommend her!
Lorand Soarez Szasz, Business Coach